If you’ve ever worked with nasty clients, and thought “Oh well, it pays the bills” you must read on this article.
This is a critical mistake we all make when starting out and creating services or products for our customers. This is a fatal mistake that cripples our chances from day one.
The bottom line is. The first, and MOST IMPORTANT STEP in building your product’s foundation is to choose who you want to do business with.
These are the people who motivate you to do your best work.
Being this selective is what made us go from $0 to making over $500,000 in my first year of consulting, and has turned Webbynode into a multiple 7 figure a year business.
We only work with customers whom we want to work with.
This simple principle is at the core foundation of our business.
Think of cooking, in order make the *right* type of cake you need to have the *right* ingredients, simple as that.
Practically every day, I get an email or a note from someone like you. They’re getting started or having daily struggles with their projects. People telling me, “I have this idea, but I don’t know what to do. I want it to be huge and have a lot of success, make a ton of money and even ‘disrupt’ an industry – but I just don’t know which of my ideas work, or just how to get started because I can’t do X, or I can’t do Y or Z.
This is obviously the way to failing.
What is it that you want to do? What are your goals? What is it that you’re good at? You see people in startups, raising money from VCs or putting in all their savings into a project, and you think to yourself, “that must be the way to become successful.”
Fear, Anxiety, Desperation.
You’ve spent months working on your startup, burnt up all your savings. You’re at your last month’s runway. You have 30 days to make it.
A good friend of mine (who’s name I can’t mention) came to me this week with this exact problem.
His recently launched product is not doing as he expected. He and his partner have spent months and months creating the actual product (which let me tell you is of the highest quality) and he has invested all his funds into it. So now he has 30 days to change things around, or else – he will have to do what all entrepreneurs fear most – shut it down.
Here’s the thing though. This guy has been around the block many times. He has written four books on possibly the hottest development framework today, when he does consulting (which he despises) he charges upwards of $400 per hour, and when asked to do training, for some of the world’s largest tech companies, including people like Apple, GE, Dell and others he charges in the $10k-$15k range per DAY.
But the case remains. His product is fizzling out, and he has got to do something about it. Quick.
For some time now I have been hearing about this whole notion of abundance vs. scarcity. Scarcity is a state of mind that tells you that there is a lack in life, that opportunities are few and don’t come too often. This of course is great for marketers who use scarcity to get you to buy, like the limited time offers you see at Macys.
But, the scarcity mentality can create a permanent state of unnecessary fear, anxiety, stress and desperation.
On the other hand, an abundance mentality tells you that there are always new chances and opportunities that will be available to you.
And let me tell you, I have had the single most amazing experience in my life by starting to apply and adhering to an abundance belief even though it wasn’t part of my life as I was growing up.
I recently had the pleasure of interviewing James Clear for the Launch Solid Podcast about some of our entrepreneurship mistakes. Right after we were getting close to wrapping up the call, I asked him for some advice about some of my projects. He said, “Carlos, just remember Rome wasn’t build in a day.”
This applies directly to a lot of entrepreneurs I speak to. Many of us have had struggles reaching our goals, and it’s not because we’re not capable. It’s because the real problem starts with the fact that we are aiming for the wrong thing.
It’s possible that you’ve been waiting to get started. You don’t know what to do, don’t know where you’re heading or what your goals are. But the one thing you know is that you want to be successful.