I’ve got a few things to share with you today. A personal update, a few tips on how to get yourself motivated to create your best possible work, and a request for help.
Being an entrepreneur is not easy. First of all, you don’t make a decision to ‘become’ an entrepreneur. You become one as a result of entrepreneurial activities, and the nature of these activities are, usually, stressful and loaded with many uncertainties.
So it’s quite easy to fall into the blues. You have some personal struggle in your life, but you still have to make sure your project is moving forward, and that you’re getting enough customers who are paying you money. You need to keep the lights on, and that takes tons of creative activities on your side: dealing with customers, new sales, your product roadmap, creating content, managing your administrative tasks, etc., etc. But wow. It’s really hard when personal issues come in the way, and it’s not easy to get back on your feet. But you must – the show must go on. Trust me, I’m going through it right now.
A few weeks back, I posted a podcast episode in which I went over a few personal issues I’ve gone through in the past month, and how I’ve had some roadblocks to creating more content.
That’s my blues.
But the show must go on. Period.
Last week, I was working with a group of tech entrepreneurs in Miami Beach, and … let’s say I had to breathe deeply.
When I challenged one of them about his assumptions, he says to me “Carlos; no one cares what you think, I’m innovating.”
The unnerving part wasn’t the direct insult to me; I can handle that… but what ticked me off, was that this guy thought that his social network for hamsters was going to succeed because of how innovative he was… That was, until I had to kick him out of my workshop.
But, this is not the first time I have heard this type of nonsense.
This is the typical answer I get when I ask entrepreneurs to explain how they are solving the problem they are setting out to solve; and it hits a nerve.
Their answer: I’m busy innovating, bro. I’m going to disrupt.
Let’s set this straight once and for all.
Unexpected things happen.
Maybe you lose your largest customer overnight. Yea. Just like that.
I know, it happened to us.
Our largest customer paused our contract. They didn’t hit their sales numbers.
This was just 5 days after our 2nd best customer went out of business.
We were now down $35,000/mo down.
We needed to replace this income within 60 days or else…
We got through it. But how did we do it?
A buddy of mine who’s creating a new SaaS product calls me up and says:
“Carlos, if I could just have a solid Launch for my product, then everything will just work.”
Launch Solid means to build something that is ‘solid’ that you can launch. It’s to build something that solves a problem for other people. It’s a product that is so good they can’t wait to buy or use it.
I’m not talking about the arbitrary tactic of what people refer to as “launching.” A term defined as: a heavily concerted effort to get the maximum amount of exposure in a specific window of time. In which, you HOPE that the launch will be *the* event that will make or break your product.
Don’t get me wrong. A properly orchestrated launch sequence is absolutely essential. But it doesn’t stop there.called Launch Solid… but…
As I began my business, everything started in a weird way…
We created a product first, and a consultancy second. Our first endeavor helping a startup with their software was via a Webbynode customer, whose developer had disappeared.
We were in the consultancy world making apps for startups completely out of the blue.
It sounds cool and all – but there were a ton of implications I wasn’t aware of. I wish someone had told me exactly what I’m about to tell you, before jumping full-force into this world.
One of our earliest mistakes was calling ourselves, ‘freelancers’. We learned how much it cost us, and today I want to share this with you, and what we did about it.
Before I get into our story, lets go over what our expectations of being in business should be.