Lately, a lot of people that I have been talking to suffer from a very particular issue.
Some of them are my friends, some are customers, some are people that I coach or people I’ve met at some networking events. When we speak and talk about what they’re doing or what they’re up to, I found that a lot of them are in this threadmill. It’s like a mental threadmill or a mental barrier that is not allowing them to take control over the things that they want to accomplish. By that I mean is that they have a goal. They have a goal of getting somewhere. They’re trying to create a business or a product. They’re trying to get from point A to point B.
One of my friends shoots me an email. We’ve known each other for quite a few years.
Just as a reminder, initially as we start the Launch Solid Podcast daily editions, I don’t really have actual listeners yet as this is brand new. So I didn’t have audience sending me questions. I was basically pulling in questions that some of my friends submit.
Fear, Anxiety, Desperation.
You’ve spent months working on your startup, burnt up all your savings. You’re at your last month’s runway. You have 30 days to make it.
A good friend of mine (who’s name I can’t mention) came to me this week with this exact problem.
His recently launched product is not doing as he expected. He and his partner have spent months and months creating the actual product (which let me tell you is of the highest quality) and he has invested all his funds into it. So now he has 30 days to change things around, or else – he will have to do what all entrepreneurs fear most – shut it down.
Here’s the thing though. This guy has been around the block many times. He has written four books on possibly the hottest development framework today, when he does consulting (which he despises) he charges upwards of $400 per hour, and when asked to do training, for some of the world’s largest tech companies, including people like Apple, GE, Dell and others he charges in the $10k-$15k range per DAY.
But the case remains. His product is fizzling out, and he has got to do something about it. Quick.